Business Analytics & Modeling

Company: Clasica Prints

  1. Stakeholder Analysis
    1. Actual personal experience, education, and training in the area/ industry of proposed business for all key stakeholders
  2. Industry Analysis
    1. A brief overview and long-term outlook for growth
    2. Review industry size, trends, and target market segment.
    3. Identify who leads the industry in terms of:
      1. Price
      2. Quality
      3. Market share
  3. Competitive Analysis
    1. Discuss the strengths and weaknesses of each primary competitor.
    2. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
    3. Outline how your product or service measures in the area of pricing and identify your competitive advantage.
    4. Prepare a first year and a 3-year sales forecast in dollars and units.
    5. Briefly outline your sales and advertising plans.
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