Case Study 2 Tech And Innovation

  1. What would your advice have been to both the Bank of Scotland and UBS Warburg after the issue of
    SAMs 3 and 4?
  2. Do you consider the product to be a success or failure (a) from the BoS perspective, (b) from UBSWarburg’s
    perspective, and why?

Please write a 500-to-1000 words in APA Style answering all questions.


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