celebrities and personalities

Companies often use celebrities and personalities to boost their image. In this discussion, imagine you are the Head of Marketing for Tesla, and you want to convince the 25-50 demo to buy your cars.

  1. Which person would you choose to build an advertising campaign around? Why?
  2. What channels would you use to reach your target demo? How would you use your celebrity?
  3. How can a spokesperson enhance a marketing campaign? What are the important considerations? Give an example.

Your initial post is due Wednesday of week 3 by midnight. Your post should address the discussion questions and provide substantial, well considered answers. Demonstrate your understanding and support it with some good research.  Be sure to include citations and references following APA format.

Each participant must respond to at least two (2) different classmates in this activity. Your responses are expected to take the discussion further and add value to it. Your responses to at least two of your classmate’s posts are due by midnight Sunday of week 4.

Please ensure that you provide valuable and substantive feedback. Review the suggested readings and bibliography on the subject to make informative contributions.


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