Crowdsourcing at AOL

Read the Case Study 10-2,(page, 243) Crowdsourcing at AOL. Answer the following questions:


· Is crowdsourcing as used by AOL a form of outsourcing? Why or why not?

· What steps do you think Maloney might have taken to ensure that the crowdsourcing would be a success for the inventory project?

· What factors should be considered when deciding whether or not to crowdsource a particular part of a business?

· Describe the advantages and disadvantages of crowdsourcing.


You must submit your answers, using the Assignment Template. Your answers are expected to be in meaningful paragraphs composed of well-formatted sentences with appropriate flow.  Bulleted or numbered lists will not be accepted.  Be sure to restate the question in your answers to make sure you cover all of the material requested. Make sure you complete the student feedback section as well


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