In this assignment, you will evaluate health communication campaigns. You will apply your learning from earlier modules and use it to assess two current campaigns.

The purpose of this assignment is to identify the strategies used in health communication campaigns to maximize message reach and frequency.

Using the readings for this module, the Internet, and your personal experience, select two health communication campaigns. You will describe and assess the campaigns in terms of audience characteristics and communication channels.

Complete the following:

  • Identify two current health communication campaigns.
  • Briefly describe the campaign message(s) and how you located the campaigns.
  • Evaluate the two health communication campaigns to assess their effectiveness. Include the following for each campaign:
    • Characteristics of the target audience
    • Social determinants of the health problems
    • Selected messages and communication channels
    • Reasons behind choosing these specific messages and channels
  • Identify potential gaps in the campaigns.
  • Recommend solutions to minimize these gaps.
  • Describe the strengths and weaknesses of each campaign.

Write a 6–8-page paper in Word format, utilizing a minimum of six scholarly sources. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Evaluate two health communication campaigns and assess their effectiveness
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