Finaincal Planning

Yvonne Logan

ECET 3025 Finaincal Planning

The LOGAN’S Q.U.I.L. Infant and Toddler Care Business Plan

( Q- quality, U- Unique, I- innovative, L- loving)

Executive Summary

Logan’s Q.U.I.L. (quality, unique, innovative & loving) Infants and Toddler Care is a full-service child care/development facility that cares for Infants & toddlers from age six weeks to three. Logan’s Q.U.I.L. (quality, unique, innovative & loving) Infants and Toddler Care will be concentrating on the low income and middle class end of the market. These ambitious parents are typically eager in terms of their children’s development and finding full time care for working adults. They will be willing to pay to have their children attend the best facilities. Through specialized training of the staff and innovative learning systems, Logan’s Q.U.I.L. (quality, unique, innovative & loving) Infants and Toddler Care is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher:student ratio ensures a top shelf service for the children and the parents.

Business Description and Vision

Mission statement

In early education and child care, our mission is to provide high quality care, developmentally appropriate activities, stimulate social, physical, emotional, and cognitive growth.

Vision statement

to provide a safe, developmentally, inclusive environment for infants and toddlers. Our focus is to provide a stimulating early learning and child care experience which promotes each child’s social/emotional, physical and cognitive development. Our goal is to support and nurture the children. We are committed to the families we serve, by providing support and encouragement for all.

Business Goals

The objectives for the first three years of operation include:

· To create a service based operation whose primary goal is to exceed customer’s expectations.

· To open a program in a neighborhood that will value an infant and toddler program.

· The utilization of Logan’s Q.U.I.L. (quality, uniquem innovative & loving) Infants and Toddler Care by at least 30 different families in the first nine months.

· To provide a rich and nourishing environment for children to grow developmentally, with appropriate activities geared for their age.

· To increase the number of clients served by 20% each year.

· To partner with all families in the growth and the success of the children and the business.

· To develop a sustainable, profitable, start-up business.



The reasons why these goals are believed attainable,

My goals are attainable because they are realistic. These goals are something that can be completed through effort and work. These goals are things that will only help the business and these goals are things that others look for when choosing a childcare center. I also feel that with dedication and responsibility these goals will help grow the center in classroom size and staff rate.


Brief History


The plan for reaching those goals

1) Complete my research about the needs of the community I will serve and the type of child care that the environment needs.

2) Build the business plan and continue with my education.

3) search for a location that may have been a previous office or have a layout of a daycare. (like a church basement)

4) Apply for a business loan

5) Once approve, apply for business license from the state and other agencies

6) Start advertising a new daycare opening

7) Start interviewing employees

8) After hired employees, develop mission statement and policies together

9) Develop floor plan for classrooms and center

10) Find furnishing and supplies

11) Professional development classes for staff

12) Enroll children

Definition of The Market

LOGAN’S Q.U.I.L. infant and Toddler care will be offering child care/development for infants and toddlers age six weeks to three. LOGAN’S Q.U.I.L. infant and Toddler care will be targeting low and middle income professional families who, because of work obligations, do not have the time during the day to care for their child. LOGAN’S Q.U.I.L. infant and Toddler care will be targeting families that are interested in something more than simple baby-sitting facilities, they would like the children to be enrolled in a program that offers development of many different skills including: socialization skills, arts and crafts, large muscle group workouts, reading, numbers, etc. Parents who are professionals and are typically eager for their children to move ahead and are willing to pay for the best development care services for their children.


Description of Products and Services

LOGAN’S Q.U.I.L. infant and Toddler care offers child care services for ages from six Weeks (infants) to three years old. Hours of operation are from 8:00 A.M. to 6:00 P.M, Monday through Friday. These services will offer families full daycare for their children during normal work hours.

Organization and Management


Through a lot of research, The LOGAN’S Q.U.I.L. Infant and Toddler Care has accumulated good information regarding the market and are aware of many common attributes of key customers. The LOGAN’S Q.U.I.L. Infant and Toddler Care will leverage this information to continue to study who is served, their needs, and how we can best communicate with them.

Market Needs

The LOGAN’S Q.U.I.L. Infant and Toddler Care is providing parents with a full-time child care service that utilizes a sophisticated learning development system. The LOGAN’S Q.U.I.L. Infant and Toddler Care will fulfill the following benefits that are important to their customers:

· Selection: A complete service offering of child care and learning development for Infants 6 weeks to toddlers age three to three.

· Accessibility: The facility is centrally located and is open from 8 a.m.- 6 p.m.

· Competitive pricing: The pricing is reasonable relative to the services offered.

Service Offering

The LOGAN’S Q.U.I.L. Infant and Toddler Care offers a low teacher to student ratio, custom made facilities, and innovative learning programs. The LOGAN’S Q.U.I.L. Infant and Toddler Care hours will be a wider range than normal business hours to accommodate the working parents, the target customer. The children are engaged throughout the day, learning new skills and reinforcing already acquired ones.

Start-up Summary


Start-up Expenses  
Legal $1,000
Brochures $350
Stationery etc. $100
Activity Supplies $250
Food Preparation Supplies $300
First Aid Supplies $200
Cleaning Supplies $150
Nap Time Bedding $250
Other $400
Start-up Assets  
Cash Required $67,000
Other Current Assets $0
Long-term Assets $0
Total Requirements $70,000


(these figures are not mines)

Start-up Expenses to Fund $3,000
Start-up Assets to Fund $67,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $67,000
Additional Cash Raised $0
Cash Balance on Starting Date $67,000
Liabilities and Capital  
Current Borrowing $0
Long-term Liabilities $30,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Planned Investment  
Owner – Child $20,000
Onwer – Freelander $20,000
Other $0
Additional Investment Requirement $0
Loss at Start-up (Start-up Expenses) ($3,000)
Total Funding $70,000

(These figures are not mine)

Marketing Objectives

· Grow the number of customers by 10% annually.

· Build customer loyalty through superior service and educational/development systems.

· Build The LOGAN’S Q.U.I.L. Infant and Toddler Care brand to the point where it becomes a household brand synonymous with superior child care/development in the East Harlem area.

· Increase the referral rate by 5% per quarter.

Financial Objectives

· A double digit growth rate for each future year.

· Reduce the employee training costs while increasing the skill of the employees.

· Increase the per child profit margin by a percent per quarter.

Supporting Documents


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