Specific Instructions for the Portfolio Paper ? Each student will create a nonprofit organization that does not already exist. ? The nonprofit organization created should fulfill a purpose of interest to the individual student. ? Using the sample marketing plan for Sonic located in the Appendix of your textbook, create a marketing plan for your nonprofit organization. ? The written report must include the following components: Executive Summary, Situation Analysis, Marketing Strategy (excluding Financials and Controls), and Christian worldview. ? The paper is to include five (5) verses from Scripture that build the foundation for Christian worldview for the nonprofit. Prepare the Portfolio Paper using the following guidelines: ? 2,500 – 3,000 words using APA formatting, including title and reference pages ? Must include a title page (title of paper, your name, course name and course number, and date of submission) ? Must include a reference page ? Include biblical foundations application (500 – 750 words) ? Minimum of 10 scholarly references Kotler, K.L., and Kotler, P. (2012). Marketing Management (14th Ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 978-0-13-210292-6

Give an analysis of Marketing Strategy in a nonprofit organization
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