According to the Ivey Business Journal 2013 article entitled Business Models for An Era of Innovation Glut device life cycles vary considerably as new innovations constantly enter the market. “With the growth of microprocessor-based products, a proliferation of usage and form factors has led to an inevitable shift between embedded devices, appliances and platforms. Failing to navigate the generational shifts between platforms, appliances and embedded devices has proven to be a major cause of failure or loss of market share” (Davidson, July/August 2013, page 1). Provide an example of failed embedded device and share what the company could have done differently.
Davidson, A. (2013, July/August). Business Models for An Era of Innovation. Ivey Business Journal. Retrieved from http://eds.a.ebscohost.com.lopes.idm.oclc.org/ehost/pdfviewer/pdfviewer?vid=1&sid=0cb0a098-4081-43af-b1d4-ada4ee423bf8%40sessionmgr4008