“proximity imperative”

Prior to beginning work on this discussion forum, watch the BUS608 Week 4Links to an external site. overview and read the Forbes’s article interview with Julie Sweet “Let There Be Change,” Says Accenture’s Trail-Blazing Chief Executive, Julie SweetLinks to an external site., and watch the video “Let There Be Change,” Says Accenture’s Trail-Blazing Chief Executive, Julie SweetLinks to an external site..

CEO, Julie Sweet

Julie SweetLinks to an external site. is the CEO of Accenture plc (ACN)Links to an external site., the global technology consulting and services giant with about $45 billion in revenue and 500,000 employees. She has an undergraduate degree from Claremont McKenna, a law degree from Columbia University, and was only the ninth female partner at Cravath Swaine & Moore. Julie left Cravath to become general counsel of Accenture in 2010, and in 2015, CEO of Accenture North America. In September 2019, Julie ascended to the top of Accenture. (Karlgaard, 2020e, para. 1)

Read the article and answer the following questions:

  1. Julie Sweet introduces “proximity imperative” in this interview. What is your understanding of his concept and why is it crucial in a business setting?
  2. Karlgaard introduces the concept of the accelerated rate of digital revolution, which is now evolving at the two to three times the rate pre-COVID. How is this demonstrated at Accenture?
  3. What is Sweet’s prediction for the changes to work across different industries as a result of COVID-induced changes?

Guided Response: Your initial response should be a minimum of 200 words. Graduate school students learn to assess the perspectives of several scholars. Support your response with at least two scholarly or credible resources in addition to the text. The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. Use at least one outside article on the featured CEO in addition to the provided material.


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