Note: This is a three-part Assignment that is submitted over the course of 3 weeks. This week, you will submit Part 1. You will submit Part 2 in Week 2 and you will submit Part 3 in Week 3. Additionally, you will use the same document for each submission (renaming it each time you submit). In this week’s submission, you will complete Part 1, and you will leave the placeholder language for Parts 2 and 3 as is.

For this Assignment, you will play the role of a consultant who has been brought in to help the leadership of a company struggling to evolve in the current market. You will present a report to the CEO in which you analyze the relationship of creativity and innovation to business practices.

The company’s CEO, Gabriel Marron, has been resistant to change for the past 25 years, and the company recently began losing market share to other competitors. After months of being in denial, the CEO is finally open to considering the idea of implementing innovative approaches to reclaim the company’s former position at the top. Gabriel admits that it is simply not in his nature to value innovation. Sticking to tried and true methods has always worked favorably throughout his career, but you are being brought in because that is proving to no longer be the case. In your report, you will draw the connection between creativity, innovation, and business practices.

With those thoughts in mind, construct Part 1 of your report to the CEO with the following section, being sure to incorporate appropriate business examples (as indicated), as well as citations for relevant academic resources from the classroom, the Walden Library, and/or other appropriate scholarly sources to support your work.



Submit Part 1 of your analysis of the role of creativity and innovation in business, in which you address the following in a 2- to 3-page business report (excluding references):

Part 1: Incorporating Creativity

  • What does it mean to be creative in business? Provide two or more examples to support your response.
  • What is the role of inspiration in creativity?
  • What are three to five attributes of a work environment that fosters creativity (including an explanation of the impact of each)?
  • How can design thinking enable businesses to foster creativity in their work environment?

Refer to the Week 1 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.

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