Chapter 10 begins by emphasizing the importance of aligning marketing and PR goals and measurements of success toward important organizational goals. “For most corporations, the most important goal is profitable revenue growth. In newer companies and those built around emerging technologies, this usually means generating new customers, but in mature businesses, the management team may need to be more focused on keeping the customers that they already have.” (Scott 2015)
Based upon the above, a social media marketing campaign should be developing measurable strategies, tactics and objectives to measure progress and contribute to organization goals. This enables the opportunity to develop regular evaluation and corrective actions to stay on track to achieving organizational objectives.
1. What are some of the social media goals that might contribute to profitable revenue growth? Share your thoughts and examples.