1. So… what exactly is a white paper? (4:13 mins)
2. White paper marketing (2:34 mins)
3. Why publish a white paper? (3:31 mins)
- Where did white papers begin? Why?
- What is the main purpose for writing a white paper report?
- What are the four types of ways you can use white paper information for marketing purposes?
- What is one benefit of using a white paper report for marketing?
- In what three situations do white papers work well?
- Is a white paper more similar to an analysis research report or an experimental scientific report?
- What could be the purpose for revising your fact sheet content into a white paper report? [videos 1-3]
Your response should be 250 – 300 words.