1. So… what exactly is a white paper? (4:13 mins)

https://www.youtube.com/watch?v=bmXd_fVMr8A 链接到外部网站。

2. White paper marketing (2:34 mins)

https://www.youtube.com/watch?v=YeNmiKak23I 链接到外部网站。

3. Why publish a white paper? (3:31 mins)


Discussion assignment:

  1. Where did white papers begin? Why?
  2. What is the main purpose for writing a white paper report?
  3. What are the four types of ways you can use white paper information for marketing purposes?
  4. What is one benefit of using a white paper report for marketing?
  5. In what three situations do white papers work well?
  6. Is a white paper more similar to an analysis research report or an experimental scientific report?
  7. What could be the purpose for revising your fact sheet content into a white paper report? [videos 1-3]

Your response should be 250 – 300 words.

What is one benefit of using a white paper report for marketing
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